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Bajaj V15 is a hit, 1 lakh units sold in 4 months

Parichay Malvankar
Written by Parichay Malvankar

Bajaj has hit the sweet spot with the V15. The iconic bike, built out of the metal of an iconic Indian warship – the INS Vikrant, is doing very well in the sales department. Bajaj has managed to dispatch over 1,00,000 units of the V15 within 4 months of launch.

What could be one of the best marketing tricks played by any car / bike manufacturer in India, selling the bike along with some Naval heritage is turning out to be profitable for Bajaj. The amount of metal used in the V15 is undisclosed, but only the fuel tank makes use of this to a small extent.

Bajaj is now planning to ramp up the production to meet increasing demand for the V15.

The V15 is powered by a 149.5cc, single-cylinder, air-cooled, 4-stroke, SOHC, 2-valve, DTS-i petrol motor producing 12 PS of power @ 7,500 RPM & 13 Nm of torque @ 5,500 RPM.

Priced a little above Rs. 60,000, the V15 is not just unique because of the association with the INS Vikrant, but also because it is a mix of commuter & cafe racer styling brought to the mass market.