Bajaj Auto commenced its journey in the Indian market 75 years ago and today the Bajaj brands such as the Pulsar, Boxer, Platina and RE are synonymous with biking in over 70 countries worldwide. The brand is expanding its global footprint as it this year it forays into the Thailand market and next year into Brazil. The brand has now announced that it has become the most valuable two-wheeler company as it crosses the INR 1 lakh Crore market capitalization mark.
Furthermore, Bajaj Auto LTD’s share price on NSE closed at INR 3,479 per share at the end of the calendar year 2020. This took the brand’s total market capitalization to INR 100,670.76 Crores. The brand celebrates this historic moment as it commemorates this year its 75th year in operations. With this new achievement, the brand has not only become the most valued two-wheeler company but also the first two-wheeler company to have reached the INR 1 lakh Crore market capitalization mark.
The brand has not only pushed itself for the new achievement but its partner brand KTM AG of Austria has also become the largest manufacturer of premium motorcycles, showing a highly successful partnership. KTM and Bajaj jointly develop several models of the KTM and Husqvarna brand and manufacture them in India for local consumption as well as exports to the global market, including developed markets such as Japan and the USA.
The brand has also entered into a strategic partnership with iconic British brand Triumph, under which the brand will co-develop an affordable range of Triumph motorcycles in the Indian market, similar to the KTM-Husqvarna plan. The new range of Triumph motorcycles will also be consumed locally as well as exported to the international market.
Recently, the brand has also been rumoured to have filed for intellectual property rights for the Excelsior-Henderson brand in the Indian market as well as the European market. Under the new brand Bajaj may bring motorcycles as well as apparel and other merchandise to India.