Leading international menswear clothing brand from Aditya Birla Fashion and Retail Limited, Peter England, has launched the new “Super Biker Campaign”. The campaign is in collaboration with motorcycle manufacturer ‘Bajaj Auto’. The campaign draws inspiration from the love for bikes. And this campaign sports the ‘Biker’ range, aiming at attracting the youth who are biking enthusiasts. The new casual lifestyle range includes types of Denim, T-shirts, and Rugged Shirts designed for the biker’s comfort. This will also give the bikers inspiration to set out and experience the world.
Peter England’s New Collection For Bikers
With a legacy of creating innovative products, Peter England decided to make a brand-new collection for the bikers. The new collection has close to 60 styles in a wide array of colours and sizes. Customers can choose from a starting range of INR 600 onwards. The brand also revealed that the biker range will be available across all 1000+ exclusive stores, 3500 multi-brand outlets or through Peter England’s website.
The Super Biker Campaign
Peter England has designed the “Super Biker Campaign” to cater to a new generation of customers. The brand is adopting the ‘scratch card mechanism,’ facilitating them with instant and assured giveaways. Peter England’s partnership with Bajaj Auto also represents a rollout for introductory proposals and publicity for biking enthusiasts. During the campaign, any customer purchasing apparel worth INR 2,999 and above will enter a contest to win a Bajaj Avenger. Along with this, a variety of instant and assured giveaways are on offer. These include Headphones, Smartwatches, Helmets, Speakers, Airdopes and other exciting offers. This initial offer is valid till 30th October, and there are about 10 Bajaj Avengers to be won.
Bajaj Auto is also currently testing the new Pulsar range to add to its already extensive motorcycle portfolio. Upon their launch, they will be employed with an in-house developed quarter-litre engine, making them the most significant Pulsar models to date. Rumours suggest that Bajaj will offer the new engine with VVT (Variable Valve Timing) technology. Yet, the architecture would be an air-cooled motor to keep prices in check for sensitive markets like India.