German luxury car manufacturer, Audi has announced that the brand will increase the prices of Audi vehicles in the Indian market by 2% starting from January 1st 2020. The hike in price will be effective on the entire model range of Audi cars and the increase in price is due to the weakening of the rupee and rising input costs. The brand has revealed that decision has come due to the currency fluctuations combined with rising costs that have strained the cost structure of the company. The company has tried to absorb the impact on various levels but now it is forced to make amends to the prices for the sustainable growth of the company.
Audi India commenced the festive season on a positive note by introducing the new Audi Q8 Celebration priced at INR 98.98 lakhs ex-showroom, India. The Audi Q8 Celebration is the most affordable in the Q8 range. Before the Celebration model, the Q8 was priced starting at INR 1.33 Crore ex-showroom, India with the performance-oriented and range-topping Audi RS Q8 is priced at INR 2.07 Crore ex-showroom, India.
Furthermore, Audi has also introduced the smallest Q for the Indian market, making the Q range even more affordable and available for a wider range of customers. The latest Q SUV is the Q2 which has been launched at the price of INR 34.99 lakh ex-showroom for the standard model. The brand also announced that the first set of customers will get 5-year service pack, 2+3 year extended warranty and 2+3 year Roadside Assistance.
The brand has also announced Celebration Programs on certain Audi products such as the Audi A6 are currently on offer, during the festive season. The Celebration Program may include a lower rate of interest or peace of mind package for the tenure of five years. Customer can get in touch with Audi dealership across India to register their interest in the Celebration Program.