Audi Inda has announced a price increase of up to 2% across its entire model range. The price hike, which is due to escalating input and transportation costs, will be effective from June 01, 2024.
Rising Input Costs Drive Price Increase
Mr. Balbir Singh Dhillon, Head of Audi India, explained the rationale behind the price increase. “Rising input costs are compelling us to increase prices by up to 2% effective June 01, 2024,” he said. “The price correction aims to ensure sustainable growth for Audi India and our Dealer partners. As always, it’s our endeavour that the impact of rising costs is as minimal as possible for our customers.”
This is not the first time Audi has had to adjust its prices due to rising costs. In April 2023, Audi announced a price increase of 1.6 percent on the Audi Q3 and Audi Q3 Sportback. The brand also increased the prices of the Audi Q8 Celebration, Audi RS5 and Audi S5 by up to 2.4 percent. The seems fair as it has come after one year. The new prices after the price increase will be made available on the Audi India website.
Audi India Impressive Growth
Despite these challenges, Audi India has demonstrated robust growth. The company retailed 7,027 units in FY23/24, posting an overall growth of 33%. Audi Approved: plus, the pre-owned car business, also saw significant growth, with a 50% increase in FY23/24.
Audi’s Diverse Product Portfolio
Audi India’s product portfolio is diverse and caters to a wide range of customer preferences. It includes the Audi A4, Audi A6, Audi A8 L, Audi Q3, Audi Q3 Sportback, Audi Q5, Audi Q7, Audi Q8, Audi S5 Sportback, Audi RS5 Sportback, Audi RS Q8, Audi Q8 50 e-tron, Audi Q8 55 e-tron, Audi Q8 Sportback 50 e-tron, Audi Q8 Sportback 55 e-tron, Audi e-tron GT, and Audi RS e-tron GT.
Also Read: Should Audi bring the new S3 to India?