Ather Energy, one of the youngest players in the electric two-wheeler segment in India did put on a great sales figure for the 2020 year, despite a huge number of factors acting against them. With only a single model on sale in the past year, the Bengaluru based electric two-wheeler company registered a healthy 30 per cent year-on-year growth. To improve on the sales figure for this year, the company is fast-tracking its process of adding dealerships in new markets which will help them cater to a bigger audience.
Mysore Becomes The Latest City To Come Under Ather’s Network
Ather Energy confirmed that the citizens of Mysore will have their first Ather Space, the exclusive experience centre of Ather Energy located at Hunsur Road, Hinkal with deliveries starting from the next couple of weeks. The charging infrastructure of electric vehicles is still at a very nascent stage in the country and this is what gives the customers second thoughts before buying an electric vehicle. To help customers provide a hassle-free and seamless customer experience, Ather Energy will install 3-4 fast-charging stations across all the key areas in the cities like cafés, restaurants, tech parks, malls, and gyms. The company also claims to double the count of Ather Grid by the end of 2021, as Ather likes to call its charging stations across the country. Currently, there are a total of 120 public fast chargers across 17 cities in India.
Current Offers On Ather 450X
To lure in more customers to opt for electric vehicles, Ather Energy is offering customers an Assured Buyback program. Under this, the customers will get INR 85,000 as a guaranteed value for their Ather 450X at the end of 3 years. To help attract more customers, Ather Energy is also enabling customers to buy the 450X on lease with a downpayment and then further a nominal monthly fee of INR 3,394. There are two products on sale in India under the Ather Energy brand name which includes, the 450X that retails at an ex-showroom price of INR 1,59,629 lakh and the Ather 450 Plus which has a sticker price of INR 1,40,619 lakh (ex-showroom).