Ather Energy have announced that their range of Ather scooters have been seen an effective reduction in price tag after the GST rates were revised. The government announced that the GST rate on electric vehicles has gone down to 5% from 12%, and thanks to this, the Ather 450 can notice a price cut of INR 9,000 under the FAME II initiative for subsidies.
New price for the Ather 450 is INR 1,13,715 and for the Ather 340 you have to pay INR 1,02,460. Currently, Ather Energy only retails these electric scooters in Bengaluru and Chennai and plans to launch them in Mumbai, Delhi, Pune, Hyderabad and 30 other cities by 2023. Ather also sets up a charging infrastructure, hence the delay in other city launches.
The Ather range of scooters are revolutionary in every department. The way the scooters look, the features available, the quality overall for the build and just the way the brand is offering the ecosystem for ease of ownership. There is no other brand like Ather in the electric scooter segment at the moment in the Indian market. Too bad, the phased launch is not allowing countrywide appreciation at the same time.
|Ather 340||Ather 450||Ather 340||Ather 450|
|Accessible value (Ex – Factory)||₹114,090||₹127,293||₹117,090||₹130,293|
|Ex Showroom price (w/o Subsidy)||₹119,795||₹133,658||₹122,945||₹136,808|
|+||Road tax (KA 0%, TN 4%)||0.0%||₹0||0.0%||₹0||4.0%||₹4,918||4.0%||₹5,472|
|+||Smart card fee & RTO registration||Fixed||₹511||Fixed||₹511||Fixed||₹600||Fixed||₹600|
|+||RTO – Road safety tax||Fixed||₹500||Fixed||₹500||Fixed||₹250||Fixed||₹250|
|On-road price (without Subsidy)||₹126,419||₹140,447||₹134,402||₹148,956|
|(-)||Govt of India FAME Incentive||Fixed||-₹23,959||Fixed||-₹26,732||Fixed||-₹23,959||Fixed||-₹26,732|
|On Road Price (With Subsidy)||₹102,460||₹113,715||₹110,443||₹122,224|