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Ampere launches ‘Unlock Life’ campaign to boost electric vehicle awareness & sales

Written by Nizam Shaikh

Electric mobility solutions company, Ampere Electric has announced the launch of a new customer-centric campaign called ‘Unlock Life’, which aims to enhance the electric vehicle adoption in the Indian market. The new campaign will help create a new ecosystem for EV buyers that seek to buy Ampere Electric e-scooters. The unique phygital campaign comes with its recently updated range of electric scooters which are available with a customised online buying experience offered with a multi-language Call Centre that will help the buyers easily understand the various aspects of the product including its features and know about the offers on finance and the privileges benefits provided through HOLA (Happy Owners League of Ampere) family. The new initiative together enhances the EV buying experience in India. 

In the post COVID world, as the Unlock takes palace in various parts of the country, the brand has recognized growth in the enquiries for personal mobility solutions in the Indian market, especially in the rural sector. To cater to the increasing demand and Ampere Electric is creating an easy platform for customers to interact & know more about usage, financial options, schemes and life cycle savings when compared to a petrol vehicle. 

The brand has also launched new enhanced variants of the brand’s popular electric scooter range including the Reo, V48, Magnus and Zeal. The variants are not just cosmetically upgraded models but the brand has also enabled them with various features. The Reo Plus series is now enabled with new features such as USB mobile charging and Ignition Start button. The Elite series has been upgraded with improved load-carrying capacity & enhanced mileage. The Zeal Ex is now upgraded with 10% better mileage and better ride performance. The brand’s entry-level model V48 is now equipped with LED headlights and tubeless tyres for better visibility and convenience in rural markets.

Ampere electric has also introduced Special 0% interest Schemes for e2W buyers in collaboration with various financing partners. The brand also caters to the entry-level last-mile electric mobility with scooters starting from as low as INR 34,000 and EMI as low as just INR 51/day.