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Ampere Electric ‘Ampowering Change’ initiative for EV awareness

Written by Nayak

Ampere Vehicles by Greaves Cotton, one of the leading e-mobility business announces the launch of an initiative named ‘Ampowering Change’. This special customer-centric programme will throw light on the advantages of electric scooters over their fuel-powered counterparts. Having a strong customer base of more than 75,000 individuals and with 12 years of experience in EV technology will help Ampere Vehicles in grabbing the attention of new customers.

‘Ampowering Change’ Initiative

With the petrol price skyrocketing and going through the roof, Ampere Vehicles feels this is the perfect time to pitch about electric vehicles and make customers understand how owning an electric vehicle will help them make a lot of savings. Under this initiative, the company plans to celebrate SAVING WEEKS across all its 500 touchpoints. The key point of discussion will revolve around encouraging customers to embrace affordable and environmentally safe Ampere electric vehicles. The demand for two-wheelers especially for individual users, traders, small business users, MSMEs and Covid warriors are increasing as days pass on but the increasing petrol price is pushing the potential owners to take a step back.

How Much Will You Save?

A recent closed group study reveals that there is a sudden spike in the demand for electric vehicles in India, especially after the recent petrol hike. Ampere range of electric vehicles starts from as low as INR 35,000 and the company claims that the running cost is just INR 15 paise per km. As per calculation, an Indian riding at an average of 1000 km per month can save close to INR 2,000 on fuel. Apart from this, the maintenance cost is significantly less for an electric vehicle thus providing a very convenient and hassle-free customer experience. The Company is witnessing the maximum demand for its high speed and larger scooter Magnus Pro.

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The manufacturing facility located in Ranepet, Tamil Nadu recently received an investment of INR 700 crores spread over a period of 10 years. Under the ‘Make-in-India’ and ‘Atmanirbhar Bharat’ drive of the central government, Ampere Vehicles will look into adding more innovative products and play a major role in the green revolution of the automotive sector.