Oben Electric has announced the launch of four new electric two-wheelers. This announcement, made on the eve of World EV Day, marks a pivotal step in the company’s mission to make electric mobility accessible and affordable for a broader audience.
Affordable and Diverse Range
The new lineup from Oben Electric includes models priced between INR 60,000 and INR 1,50,000. This diverse price range aims to cater to various segments of the market, ensuring that there is an option for every type of consumer, from budget-conscious buyers to those seeking premium features.
Advanced Battery Technology
One of the standout features of these new models is the incorporation of advanced Lithium Iron Phosphate (LFP) battery technology. Known for its superior heat resistance, durability, and extended lifespan, LFP technology is particularly well-suited for India’s challenging climate conditions. This ensures that the new two-wheelers not only match but potentially exceed the performance and reliability of traditional internal combustion engine (ICE) vehicles.
Strategic Market Expansion
To support the launch of these new models, Oben Electric is also planning a significant expansion of its market presence. The company aims to open over 60 new showrooms across more than 12 major cities in India by the end of the year. This expansion is designed to enhance access to after-sales support and service centers, ensuring a seamless ownership experience for customers.
Commitment to Sustainability
Madhumita Agrawal, Founder and CEO of Oben Electric, emphasized the company’s commitment to sustainability and local manufacturing. “As we celebrate World EV Day, it is important to recognize the immense potential of India’s electric vehicle market. With the right products and infrastructure, we can facilitate the transition from ICE to EVs with ease,” she stated. This vision aligns with the broader ‘Make in India’ initiative, aiming to boost local manufacturing and reduce dependency on imports.
Targeting Untapped Markets
Oben Electric’s new offerings are strategically designed to tap into the significant potential of the two-wheeler sector, which constitutes an untapped 70% of the motorcycle market. By providing reliable, cost-effective, and high-performance electric vehicles, the company aims to capture a substantial share of this market, driving the adoption of sustainable transport solutions across India.
Also Read: 2023 Oben Rorr Electric Motorcycle Review