Bajaj Auto Ltd. has unveiled the Chetak 3201 Special Edition, available exclusively on Amazon throughout August 2024. This marks the first time an electric scooter (EV) has been launched exclusively through an e-commerce platform in India, setting a new precedent in the industry.
A Blend of Luxury and Performance
The Chetak 3201 Special Edition distinguishes itself with luxurious design elements and advanced features. It boasts tone-on-tone embossed decals and quilted seats, adding a touch of sophistication to its aesthetic. This exclusive model maintains the robust qualities that have made the Chetak Electric Scooter a favorite among customers.
Key features of the Chetek 3201 Special Edition include:
- Elegant Styling: The scooter combines form and function seamlessly.
- Solid Metal Steel Body: Unique in its category, the Chetak features a durable metal body, providing an extra layer of safety and durability.
- Water Resistance: With an IP67 rating, the scooter is equipped to handle various weather conditions, ensuring reliability and longevity.
- Impressive Range: The scooter offers an ARAI-certified range of 136 km, making it an efficient option for daily commuting.
- Advanced Features: The Chetak 3201 comes with Bluetooth connectivity, the Chetak App for enhanced user experience, a Color TFT Display Instrument Cluster, and an Auto Hazard Light feature.
Industry-First Amazon Exclusive Launch
The decision to launch the Chetak 3201 Special Edition exclusively on Amazon highlights Bajaj Auto’s innovative approach to the evolving EV market in India. This partnership not only makes the scooter easily accessible to a wider audience but also emphasizes the growing importance of digital platforms in the automotive industry.
Pricing and Availability
The Chetak 3201 Special Edition is priced at INR 1,28,744 (ex-showroom, Bangalore) and will be available exclusively on Amazon for the month of August. This unique sales strategy aims to provide customers with a convenient and seamless purchasing experience.
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