2022 marks the 50th anniversary of BMW’s M division. BMW India plans to celebrate the milestone in its own way. The celebrations will also include 10 exclusive ’50 Jahre M Edition’ models in India. Furthermore, the brand will also have special M Accessories, thrilling events and campaigns to celebrate the ‘Power of M’.
The President of BMW Group India said BMW M’s philosophy is the perfect interplay of dynamics, precision and agility while also being suitable for everyday use. He further added that no matter how different the car and driver might be, we all love a faster heartbeat. This adrenaline and goose bumps triggered by M cars make them special. He also said that this jubilee is dedicated to drivers, BMW’s friends and all the M enthusiasts.
50 Years of BMW M – 10 ’50 Jahre M Edition’ Models
BMW India will launch 10 ’50 Jahre M Editions’ across its product portfolio to celebrate the BMW’s performance division’s fascinating history. BMW says these will allow customers to express their passion for motor racing and their awareness of tradition. From the M lineup in India, the M340i, M4, and M5 will get new editions. BMW will also extend the limited editions to its Sports Activity Vehicle (SAV) range. The 50 Jahre M Edition SAVs will combine the best off-roading capabilities with the high-performance attributes of M. BMW’s 5-Series, and 6-Series will get their own M Editions. All of the limited edition models will be available exclusively online on BMW India’s website.
The first one to arrive will be a stand-out rendition of the BMW M340i xDrive. BMW locally produces the model at its plant in Chennai. It is also the first high-performance BMW with an M engine to be made in India. The M340i has the soul of a 3-Series, power of M and driving competence of the xDrive system. Since its introduction in 2021, the model has received tremendous demand. Hence, the model has been continuously sold out.
The company will also offer iconic and historically significant BMW M paint finishes and upholstery options on select models. These colour options refer to the various eras of BMW M. The colour options will be – Dakar Yellow, Fire Orange, Daytona Violet, Macao Blue, Imola Red and Frozen Marina Bay Blue.
There will also be three ’50 Jahre M Edition’ accessories packages on offer – Racer Pack, Motorsport Pack and Carbon Pack. All the BMW M cars, special M Edition variants and M Sport package cars will get the classic BMW Motorsport logo. This will be the same logo the brand first used in 1973.
BMW M Certified Dealerships Incoming
Another good news for all the BMW M enthusiasts in India. BMW India announced that it will also introduce dedicated M dealerships in the country. These exclusive dealerships will provide the classic feel and ultimate high-performance experience of BMW M, all under one roof.
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