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1,000 Mahindra Thar SUVs will be delivered this Diwali, STRONG DEMAND

Written by Nizam Shaikh

Mahindra & Mahindra recently announced that the brand has commenced ‘Mega Deliveries’ on the all-new Thar kick-starting the festive season by delivering 500 units between the 7th November 2020 and 8th November 2020 across the Indian market. Now the brand has announced that it will be delivering another batch of 1,000 units of the all-new Thar across the country during the Diwali festive period. The deliveries of the all-new Thar is based on the order of bookings obtained for the trim that is ready for delivery. 

The brand has also announced that it has employed a robust customer connect process that will help the brand reach out to every customer individually and communicate with them the tentative or exact dates for the delivery of their vehicle. This will reduce the delivery anxiety in the customer’s mind and make them aware of the wait time. The customers are also provided with information at every step during the delivery process. 

The Mahindra Thar has crossed the 20,000 booking mark and the brand in the recent past announced that from January 2021 it will be ramping up the production capacity to 3,000 units a month for its earlier plan of 2,000 units per month, to cope up with the surge in demand for the lifestyle SUV. 

The first Mahindra Thar, the coveted Thar #1 was delivered to Mr Aakash Minda, the CEO of Minda Corporation on the 1st of November marking the commencement of the delivery program. The Thar #1 was up for auction and Mr Minda outbid more than 5500 bidders from more than 500 locations with a winning bid of INR 1.1 Crore. Mahindra has matched the bid and the total amount of INR 2.2 Crores, the entire proceeds of the auction will go to a charity organisation chosen by the owner of the bespoke Thar #1. 

The Mahindra Thar #1 is the top-of-the-line LX trim with a Petrol Automatic Transmission powertrain and a Convertible rooftop with the Mystic Copper body colour, as chosen by Mr Aakash Minda.