HP Lubricants and Leo Burnett India have together innovated for the implementation of the world’s first anti-collision vehicle management system for India’s national highways. #RoadsThatHonk is aimed at safer highways across Indian roads. The innovation, that has been conceptualised, designed and executed by Leo Burnett India, was launched on NH1 in North India, along the Jammu-Srinagar Highway (a road that is touted as one of the most precarious highways by National Geographic).
#RoadsThatHonk adopts SmartLife poles at sharp curves and hairpin bends, that employ advanced networked devices and combine wireless technology, radar systems, and an anti-collision warning system, all powered by solar PV modules. SmartLife poles are placed on each side of key hairpin bends. The poles detect speeds of oncoming vehicles, then communicate with each other to caution approaching vehicles on either sides with a horn.
The functionality is achieved by transmitting an electromagnetic wave in 24 GHz frequency range (K-band), and measuring the frequency shift of the reflected electromagnetic wave. The frequency shift is caused by the Doppler effect of the moving target on the electromagnetic wave. As the relative speed between the radar sensor and the target increases, the detected frequency shift also increases, thus enabling the radar sensor to precisely determine the target speed.
The smart pole is a unique device created specifically to reduce the risk of accidents in hilly areas, funded and executed by HP Lubricants and Leo Burnett India. The aim is to observe the progress of the device and then further amplify the scale and magnitude of the project. India is a land of multiple terrains and there are several areas where the device is applicable and can save lives by reducing the risk of accidents.
The Police department overseeing this 110 km of Jammu-Srinagar Highway belt has experienced over two-three vehicular incidents daily. Post the installation of the SmartLife pole, the department believes this number has reduced significantly.
The combination of communications infrastructure and technology provides a strong foundation and a way-forward towards smarter and safer mobility. The technology adapted through #RoadsThatHonk is a vision for long term growth and evolution of a host of capabilities and possibilities that will enable safer commute across cities.