Maruti Suzuki India Limited, India’s leading passenger vehicle maker, today introduced the much-awaited personalization concept ‘i Create’ for its most popular hatchback Swift. ‘i Create’ with Swift is taking personalization to a whole new level. With numerous personalization options available for interiors as well as exteriors, customers can now curate their signature Swift, which will be as distinct as them. Swift has always pushed the limits of what consumers should experience. ‘i Create’ is a platform that lets them express their individuality by personalizing the Swift just the way they like and that highlights their individuality.
‘i Create’ offers over 120 possibilities through which numerous combinations can be created. It’s not just a functional offering for the customers but a larger philosophy, which digs deeper into the personality traits of an individual. It creates a canvas for customers who wish to express their personality and create what they want. ‘i Create’ allows the customer to personalize his car using the ‘i Create’ configurator available online as well as at the dealership.
What makes it a seamless experience for the consumer is that all accessories are fitted by trained technicians, who undergo a rigorous training for the same.
A personalization experience like ‘i Create’ has never been seen in this segment of cars. ‘i Create’ portfolio for Swift includes exclusively designed roof wrap and hood graphic options, striking exterior body styling kits encompassing spoilers, alloy wheels and many more options. To bolster the offering, we are launching Interior Flocking kit in various colours with Swift for Maruti Suzuki; interior styling kits and an exciting range of seat covers in varied colours and designs add onto the excitement.
Swift is an iconic brand and has been a bestseller over the years, surpassing its own records year after year. Since its launch in May 2005, Maruti Suzuki has sold cumulative over 1.5 million units of Swift. In 2016-17, 166,885 units of Swift were sold. During April-July 2017, 63,974 units were sold, which is a jump of 25.5% compared to the same months last year.