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Mercedes-Benz to showcase 3 new products at Auto Expo 2018

Parichay Malvankar
Written by Parichay Malvankar

Mercedes-Benz, the country’s largest luxury car maker is all set to excite, fascinate and enthrall at the 14th Edition of the much awaited ‘Auto Expo 2018’. An array of some of the never seen before products in India will dazzle the Mercedes-Benz Pavilion at Hall No. 15. The key highlight of Mercedes-Benz’s product offense will be based on three distinct product attributes: Luxury, Versatility and Future Mobility.

Making its much awaited India debut will be the pinnacle of exclusivity and luxury  personified, the ultra-sophisticated, Mercedes-Maybach S 650 sedan. The Mercedes- Maybach S 650 will offer the perfection of the S-Class with the exclusivity of the  Maybach and further accentuate the Maybach’s overwhelming demand in the Indian market.

The forerunner of Mercedes-Benz’s new product brand for electric mobility globally- EQ, the ‘Concept EQ’ will be showcased to clearly manifest Mercedes-Benz’s direction towards creating a sustainable ecosystem of services, technologies and innovations and also delineate its long-term strategy of introducing the ‘EQ’ brand of battery electric vehicles in India. The name EQ stands for “Electric Intelligence” and is derived from the Mercedes-Benz brand values of “Emotion and Intelligence”.

The All-Terrain also cuts a fine figure thanks to its striking SUV look with powerful flared wheel arches and SUV radiator grille. The most eye-catching feature of the striking front is the SUV-style two-fin grille with a star integrated in the centre. The distinctive front bumper and the paneling in underride guard-look, electroplated in silver-chrome, also contribute to the robust SUV appearance of the E-Class All-Terrain. In the side view the black wheel arch covers are distinctive features that emphasize the all-terrain SUV character. An exclusive 19 inch light-alloy wheel gives the vehicle a confident look of a SUV, with more ground clearance and enhanced comfort on rough roads. Further features typical of an SUV include robust outer load sill protection and a visual underride guard electroplated in silver-chrome.

The E-Class All-Terrain made its global debut at the Paris Motor Show in 2016 and will have its India debut, later in 2018, creating a niche segment for itself.

Mercedes-Benz fascinating family at Auto Expo 2018 comprises:
• AMG: F1 Car, AMG GT R, AMG GLC 43 Coupe and AMG SLC 43
• Show Car: Concept EQ
• Specialty Cars: E-Class All-Terrain and C-Class Cabriolet
• Sedans: Mercedes-Maybach S 650, New E 350 d, C 250 d Edition C
• SUVs: GLA 220 d 4MATIC, GLC 220 d, GLS 350 d