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Mercedes-Benz records highest ever sales in India; maintains lead over Audi, BMW & Volvo

Parichay Malvankar
Written by Parichay Malvankar

India’s largest luxury car brand Mercedes-Benz, today announced a historic sales record achievement by clocking the highest ever yearly, half-yearly and also Q4 sales in 2017. By registering record sale of 15,330 units in the January to December 2017 period, Mercedes-Benz grew its sales volumes by a robust 15.9%, firmly maintaining its strong hold on the dynamic Indian luxury car industry.

The luxury sedan segment grew by double-digit growth and the introduction of the Long Wheelbase E-Class significantly contributed to the volumes, making the ‘Made in India’ E-Class the first choice of customers in 2017. The GLC, GLE and GLS continue to retain the tag of the highest selling SUV in their respective categories, and contributed strongly to the SUV segment. The SUV segment from Mercedes-Benz also grew by double digit in 2017. The performance and sports-car brand, Mercedes-AMG achieved double-digit growth in 2017, reiterating Mercedes-Benz’s strong dominance in the performance car segment. Additionally, the New Generation Cars continued its success story with a high conquest rate, ensuring Mercedes-Benz remained the most preferred choice for the dynamic, affluent and young Indians.

In 2018, Mercedes-Benz will introduce fascinating products, many without a predecessor in India. There will be a range of exciting AMG products that will make their India debut in 2018, enhancing the ‘driving performance’ for the AMG enthusiasts. Mercedes-Benz also plans to implement innovative after-sales initiatives and consolidate existing service initiatives.

The Three Pointed Star will not only expand its retail network in newer markets, but also enhance the luxury experience across its dealership through innovative luxury elements. In 2018, Mercedes-Benz will also more than before offer memorable brand experiences for its discerning customers with special focus on emerging Tier II and Tier III markets. Benchmarking experiential events with new innovations like Brand Tour, LuxeDrive and AMG Performance Tours will remain highlight of 2018.

About the author

Parichay Malvankar

Parichay Malvankar

Founder, owner and editor-in-chief of www.Shifting-Gears.com; a born gearhead, nothing apart from a set of wheels gets his pulse racing.