In its pursuit of creating ‘service differentiation’ in the highly exclusive luxury performance segment, India’s largest luxury car manufacturer Mercedes-Benz today, inaugurated its first ever dedicated AMG Service Bay at the AMG Performance Centre, Pune. As part of another segment first initiative, the dedicated AMG service bay will offer highly personalized, prioritized servicing at the shortest turnaround time. Only trained manpower from Mercedes-Benz Academy will be working on the AMG and Specialty cars using AMG special tools recommended by Mercedes-Benz. The initiative will be replicated in all the other six AMG Performance Centers across country in Mumbai, Delhi, Hyderabad, Bangalore and recently inaugurated APCs in Chennai and Kochi by end of the year. This initiative is also aimed at supporting the fast growing population of AMG customers in India.
The AMG pit stop is specially designed to offer prioritized and superior service quality; providing our AMG owners the preferred exclusivity. The bay is staffed by trained manpower from Mercedes-Benz academy who undergoes rigorous and uniform global training program to ensure a superlative service and maintenance. This is also supported by specialist service advisor who can understand the special requirements of their customers. The AMG Pit stop will offer strong and differentiated service positioning for AMG as a brand in workshops.