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Mercedes-Benz India Brings Luxe Drive to Mumbai

Parichay Malvankar
Written by Parichay Malvankar

Continuing its unique customer engagement initiative, India’s largest luxury car manufacturer Mercedes-Benz India, brings the Luxe Drive to Mumbai. The initiative aims to provide existing and potential customers, a quintessential experience from the brand. Mercedes-Benz Luxe Drive blends together an unmatched intermingling of adrenaline rush, haute couture and delectable cuisine. The event took place on 11th & 12th November 2017 at Mahalaxmi Racecourse, Gate No. 7, Mahalakshmi Nagar in Mumbai.

Luxe Drive is built on three unique pillars – adrenaline, gourmet and lifestyle, combined with a first-hand experience of the cutting-edge technology behind a Mercedes-Benz. This initiative offers the participants a memorable opportunity to cognize the brand’s technical prowess and experience their cars on an expressly designed track with professionally trained drivers. In its endeavor to provide a perfect blend of luxury and exclusive culinary experience, Mercedes-Benz India associated with celebrity Chef Ranveer Brar forsome epicurean delights for patrons and India’s foremost designer label Genesis Luxury showcases their collection at the event and conducts stylized workshops.