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Mercedes-Benz India Brings Luxe Drive to Mumbai

Parichay Malvankar
Written by Parichay Malvankar

Continuing its unique customer engagement initiative, India’s largest luxury car manufacturer Mercedes-Benz India, brings the Luxe Drive to Mumbai. The initiative aims to provide existing and potential customers, a quintessential experience from the brand. Mercedes-Benz Luxe Drive blends together an unmatched intermingling of adrenaline rush, haute couture and delectable cuisine. The event took place on 11th & 12th November 2017 at Mahalaxmi Racecourse, Gate No. 7, Mahalakshmi Nagar in Mumbai.

Luxe Drive is built on three unique pillars – adrenaline, gourmet and lifestyle, combined with a first-hand experience of the cutting-edge technology behind a Mercedes-Benz. This initiative offers the participants a memorable opportunity to cognize the brand’s technical prowess and experience their cars on an expressly designed track with professionally trained drivers. In its endeavor to provide a perfect blend of luxury and exclusive culinary experience, Mercedes-Benz India associated with celebrity Chef Ranveer Brar forsome epicurean delights for patrons and India’s foremost designer label Genesis Luxury showcases their collection at the event and conducts stylized workshops.

About the author

Parichay Malvankar

Parichay Malvankar

Founder, owner and editor-in-chief of; a born gearhead, nothing apart from a set of wheels gets his pulse racing.