India’s largest luxury car manufacturer Mercedes-Benz continued its focused network expansion strategy by foraying into yet another Tier II market, Thrissur. Mercedes-Benz inaugurated Bridgeway Motors Thrissur, a state-of-art 3S facility in one of the most important emerging markets in Kerala. This world-class 3S facility is strategically located in the automobile hub of Thrissur providing easy access and convenience to customers from nearby areas.
Bridgeway Motors, Thrissur is spread over cumulative area of 16,000 sq. ft. where up to five cars can be displayed. The facility was built with an investment of INR 7.5 Crore in only five months. The facility is staffed with 37 trained technicians who are equipped with the latest tools and equipment to service all the existing and forthcoming models of Mercedes-Benz.
Mercedes-Benz India has the most wide spread reach in the country among luxury car brands with 90 outlets in 44 cities. The strategic network expansion drive not only enables the brand to reach out to every potential customer but also serves the existing customer base by providing them the best from the world of Mercedes-Benz.