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Maruti Suzuki announces new ‘True Value’, their pre-owned car division

Parichay Malvankar
Written by Parichay Malvankar

Maruti Suzuki is hitting hard in almost every segment in the auto industry, and now, they have announced to completely revamp their used car division. The brand has announced that their ‘True Value’ outlets will offer a completely new used car buying experience.

Maruti Suzuki will set up a new network of independent True Value outlets across the country. These new outlets will have a larger display area for the pre-owned Maruti Suzuki vehicles. All outlets will have digital integration via a portal so customers can browse through the available cars at True Value outlets online. This will make the the customers visit to the outlet more relevant.

All cars sourced by the True Value outlets will be refurbished at Maruti Suzuki workshops before going on sale. Also, there will be warranty and other free services on offer. Used cars will be evaluated on 376 check points and after refurbishing, will be inspected & rated on the following parameters – engine, suspension, brakes, electrical, transmission & steering control, and exterior & interiors.

Certified True Value cars will come with free services & 1 year warranty.

True Value was first launched by MSIL in 2001.

Up to 150 standalone True Value outlets will be set up across India by March 2018.

True Value 2.0
Advanced infrastructure  
-Brand new stand-alone outlets
-A wide display area for variety of cars
Seamless digital experience
-Customers can select cars online and visit the respective True Value outlet for test drive and completing the transaction
-All details of the car (specifications, features, star ratings and other details) will be available online
Improved transparency
-Pre-owned cars will be checked on 376 parameters before sale
-Star ratings for cars (1 to 5 Star) to empower customers to make an informed choice
Customers’ delight
-Trust, reliability, transparency and warmth
-Hassle-free documentation
-Standardized and seamless digital and retail customer experience
-Certified cars will have a warranty period and free after sales service like new cars
True Value ‘certified’ cars
-Maruti Suzuki car not driven for more than 1 lakh km and less than 7 years old
-Not more than two ownerships
-Vehicle not used for commercial purposes
-No retrofitted CNG or LPG kits