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Mahindra launches e-Alfa Mini electric rickshaw at INR 1.12 lakh

Parichay Malvankar
Written by Parichay Malvankar

Mahindra & Mahindra Ltd (M&M Ltd), part of the USD 19 billion Mahindra Group, today announced the launch of the e-Alfa Mini, its zero emission, all new electric rickshaw for passenger movement. The e-Alfa Mini with a 4+1 seating capacity is a complete 3 wheeler designed specifically for Indian conditions. It will further drive Mahindra’s vision of the Future of Mobility and will be available in Delhi with immediate effect at an attractive price of Rs 1.12 lacs (ex-showroom Delhi).

The e-Alfa Mini is best suited for last mile connectivity and intra-city people movement. It is the ideal choice for fleet taxi operators and existing 3 wheeler owners and will effectively provide employment to the youth. The e-Alfa Mini has an attractive exterior design, robust body, large cabin space for passenger comfort and superior suspension and chassis. With all these features, the e-Alfa Mini scores highly over its competitors.

At the launch, Mahindra is offering a disruptive consumer benefit scheme, which comprises best in class 2 years vehicle warranty, low down payment and attractive EMI and one free battery replacement, which is an industry first. All these benefits to the customer will be available with select finance options and will help customers to maximize their earnings.

The e-Alfa Mini is powered by a 120Ah battery, a powerful motor and controller. Charging the e-Alfa Mini is as simple as charging a mobile phone. On a full charge, the Mahindra e-Alfa Mini can travel for up to 85 km in standard conditions and can achieve a top speed of 25 kmph. It will be launched in a phased manner in select cities – NCR with immediate effect, followed by Kolkata and Lucknow and subsequently in several other parts of the country.

Key features:

  • Best-in-class product quality with robust design
  • Best-in-class product performance for higher earn-ability
  • 60 minutes fast service guarantee for peace of mind
  • Low down payment and attractive EMI
  • Best-in-class 2 years vehicle warranty*
  • Industry first one free battery replacement*

*Available with select finance options

Mileage & Power

  • 120Ah Battery with a mileage of 85 km per charge in standard conditions – is a better proposition compared to competitors
  • Powerful motor and controller