Mahindra First Choice Services launches – ‘Under the Bonnet’

Parichay Malvankar
Written by Parichay Malvankar

Mahindra First Choice Services (MFC Services), India’s largest chain of multi-brand car service workshops, and part of the USD 19 billion Mahindra Group, has launched a unique initiative ‘Under the Bonnet’, designed to educate car owners on basic car care and maintenance techniques with hands-on experientials.

The first session was organized for women employees of IFFCO Tokio General Insurance situated in Gurugram. A group of 20 women car owners actively participated in the session with great enthusiasm. The participants were trained on the various aspects of car maintenance and basic do’s and don’ts. The objective of the session was to educate and empower women on vehicle maintenance, repair & servicing.

The skilled and trained representatives of MFC Services provided interesting insights on basics like what to do when car keys are locked inside, how to change a flat tyre, how to jumpstart the battery, how to prevent over-heating of the car, how to increase the mileage of the car and other trouble-shooting techniques. The one-hour session concluded with significant learnings for the participants.

Mahindra First Choice Services, established in 2008, is equipped to offer complete car maintenance & service solutions, from body repairs to wheel alignment and balancing to periodic maintenance services and value added products. Its franchisee workshops have skilled technicians to handle service needs of all cars especially those of Maruti, Hyundai, Tata and Mahindra which constitute approximately 79% of the car services market. With 328 franchisee workshops in 22 states and having crossed the 1 million cars serviced milestone, MFC Services is marching towards its vision is to be amongst the top 3 service providers for ‘out of warranty’ cars by 2018. It aims to grow its network to 1200 workshops across the country.

Customers can save up to 20 percent on car servicing costs at MFC Service workshops as compared to authorized service centers of several car brands. The company is constantly enhancing the customer experience through digitization. It is also exploring partnerships with insurance companies and fleet operators to increase the inflow of customers into franchisee workshops.

About the author

Parichay Malvankar

Parichay Malvankar

Founder, owner and editor-in-chief of; a born gearhead, nothing apart from a set of wheels gets his pulse racing.