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Mahindra Electric launches Virtual Reality drive experience for all-electric e2oPlus

Parichay Malvankar
Written by Parichay Malvankar

Mahindra Electric, part of the diversified USD 19 billion Mahindra Group and a pioneer in the development and production of electric vehicles (EVs) in India, recently launched a Virtual Reality (VR) based drive experience for its smart and connected all electric vehicle, the e2oPlus.

The experience, enabled through VR headsets, highlights the technical features and focuses on the key attributes of the e2oPlus. One of the main objectives of this initiative is to innovatively communicate all the technologically advanced features packed into the e2oPlus through an immersive experience of the vehicle, at select Mahindra dealerships. The campaign aims to expand the base of people who can experience electric mobility first hand, as well as delivering an advanced test drive experience to enable the faster adoption of EVs.

The Virtual Reality based drive experience for the e2oPlus is currently available at select Mahindra dealerships.

About the author

Parichay Malvankar

Parichay Malvankar

Founder, owner and editor-in-chief of www.Shifting-Gears.com; a born gearhead, nothing apart from a set of wheels gets his pulse racing.