Hyundai Motor India Ltd (HMIL), the country’s second largest car manufacturer and largest passenger car exporter launched a Unique and Innovative Digital Marketing Initiative- ‘HyBuy’, redefining the car buying experience.
Hyundai is a modern premium brand and HyBuy is based on 3 main pillars – Simple, Caring and Creative, fueling Hyundai brand’s key vision of being “Lifetime partners in Automobile and Beyond”.
Customers on digital platforms are connected and look forward to an engaging experience. HyBuy utilizes the Social Media Connectivity and benefits the customers in the most convenient manner. Giving customers the power to incentivize their own purchase journey to gain maximum benefits is a way of giving the ‘Power To The People’ and adding the essence of gamification to engage customers.
The campaign has been designed to adopt an approach to create buzz on digital. HyBuy initiative requires a customer to sign up and join the deal on the website www.HyBuy.in
The customer can avail benefits by depositing a certain amount of money and gain more rewards on sharing this deal with his friends and family to participate in this program. HyBuy provides attractive offers and these benefits increase when more people join the deal. The campaign is going to be just for a limited number of cars only, set with a pre-defined duration in real time and benefits are over and above the current Market Offer. Only booking is done online, rest of the buying experience continues at the dealership end.