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Hyundai enhances ‘Service Brand Image’ in 2017

Parichay Malvankar
Written by Parichay Malvankar

Hyundai Motor India Ltd. (HMIL), the country’s second largest car manufacturer and the number one car exporter since inception, launched a series of service initiatives in 2017, which were in line with the brand’s commitment to customer happiness beyond automobiles and further reiterates its image as the most loved and trusted brand resulting in  Number 1 rank in JD Power 2017 India Customer Service Index (Mass Market) study 2017 accumulating 923 points, the highest ever for any manufacturer.

Over 62.5 lakh cars were serviced in 2017 through the vast network of 1300 Service Outlets across 740 cities in India.

The launch of Perfect 10 campaign focused on customer delight through efficient processes – “Fix it Right First Time” to ensure best quality service. The unique service package ‘Hyundai Customer Care Program (HCCP)’ was launched at Mega Before Service TM Camp and routine Free Car Care Clinic organized to ensure long term customer association with the brand. Organized at 616 locations for the first time in India, the Mega Before Service TM Camp was attended by over 17,791 happy customers.

The Inauguration of India Quality center (INQC) at Faridabad, Hyundai’s Global Quality and Training Centre in India, solidifies our commitment to the Indian market and our focus on finest quality for ‘Zero Defect’ vehicles. State of Art Bodyshop Academy, Polytechnic and Industrial Training Institute (ITI) tie-ups were few among the several initiatives for skilled manpower and high standards of servicing.

 As a part of Hyundai’s commitment to be a responsible brand, we launched a digital campaign ‘Jal Bacha Ke Chal’ urging our customers to opt for dry wash and help save the environment by cutting down approximately 120 liters of water per car.

Hyundai observed road safety week with Safe Move Campaign across Pan India Service Networks with an effort to outreach 7 Million Hyundai owners through a week long engagement camp conducted at all workshops across India, residential colonies and high footfall centers in the cities .

Campaign

Milestone

Perfect 10

Customer Delight with Perfect 10 Rating resulting Number 1 in JD Power 2017 India Customer Service Index (Mass Market) study

Mega Before Service camp

616 locations attended by 17,791 customers; Launch of Hyundai Customer Care Program

Free Car care Clinic

Across the vast network of 1300 Service Outlets across 740 cities in India

INQC / Training Centre

Inauguration of Hyundai’s 5th Quality Centers Worldwide to focus on Zero Defect Vehicles and trained manpower

Workshop Referral

Touching 4000+ Retails through Workshop Referral in Sep’17 & Oct’17

Save Water Campaign

Jal Bacha Ke Chal’ campaign, digitally amplified with our Corporate Brand Ambassador Mr. Shahrukh Khan, on world environment day.

Safe Move campaign

Road safety week across Pan India Service Networks to engage with 7 Million customers