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‘Experience Hyundai’ festive campaign in rural market

Parichay Malvankar
Written by Parichay Malvankar

Hyundai Motor India Ltd, the country’s second largest passenger car manufacturer and the number one exporter since inception initiated ‘Experience Hyundai’ campaign across 418 rural locations in India. The campaign aims to generate high engagement with customers during the festive season through a Pan-India road show.

‘Experience Hyundai’ campaign is organized to enhance customer connect in the rural markets with a Caravan of Hyundai cars in the smaller towns and villages. The objective of the campaign is to reach out to the customers in these markets directly to create an interface with products and offer them the best benefits.The teams will visit residential colonies, markets, banks, schools and colleges, post offices and other commercial complexes over the next three months and showcase the range of world-class Hyundai cars.

During the Experience Hyundai campaign, the customers will be offered with test drives, festive schemes, attractive finance and exchange offers along-side various interactive games, quiz, assured gifts and lucky draws.

About the author

Parichay Malvankar

Parichay Malvankar

Founder, owner and editor-in-chief of www.Shifting-Gears.com; a born gearhead, nothing apart from a set of wheels gets his pulse racing.