Eicher Polaris Pvt. Ltd., a 50:50 joint venture between Eicher Motors Ltd and Polaris Industries Inc., announced the launch of Multix – India’s first Personal Utility Vehicle in Maharashtra today with two new dealerships in Thane & Karad. This new concept vehicle that has already created a new category in the automotive segment has been specially designed for independent businessmen who form an estimated population of 5.8 crores in India. Purpose-built, specially designed and powered by a reliable diesel engine, Multix will be available at M/s. Samrat motors, Shop no. 5,6 7, Shri Hari Niwas, Bhayandar pada, Ghodbunder Road, Thane (west) and M/s. Thorat Auto, Koyana Audhyogik Vasahat, Malkapur 415539, Karad Dist. Satara in four colors, starting at a price of INR 3,19,000 – (ex-showroom pan India). Multix was first launched in Maharashtra in 2015 and with these launches, Multix will be available in 10 dealerships.
These two new dealerships in Thane & Karad was inaugurated by Mr. Panjak Dubey, Chief Executive Officer & Director, Eicher Polaris Private Ltd. The dealership will offer the entire Multix range of X+ and MX variants along with the entire ecosystem of unique accessories and solutions to consumers in the region.
In an endeavor to serve its prospective consumers better in West Bengal, Eicher Polaris Pvt Ltd. has entered into a strategic tie–up with Cholamandalam Investment and Finance Company Limited (Chola), Bank of India, HDFC Bank and Shriram Finance to extend auto retail finance options up to 90% of the vehicle’s price. Furthermore, consumers can also avail special advance booking package at Rs. 2999/-.