Mercedes-Benz India launches ‘Advanced Assurance Programme’

The country’s largest luxury car manufacturer, Mercedes-Benz in collaboration with Daimler Financial Services India and Reliance General Insurance, today launched a unique extended warranty product- ‘Advanced Assurance Programme’, aimed towards a hassle free vehicle ownership experience for its discerning customers. Mercedes-Benz customers, who currently avail the extended warranty program up to 4th year of operation, will now be offered an extended warranty up to 6 years with ‘Advanced AssuranceProgramme’.

Continuing its endeavour of providing the Best Customer Experience to its discerning patrons, the launch of the ‘Advanced AssuranceProgramme’ promises to drive tremendous value to a new as well as an existing customer. This unique product will enhance the vehicle ownership experience even further beyond the standard warranty tenure of 3 years. Advance Assurance program will be available in 3 options, namely 4th Year, 4th & 5th Year and for 4th, 5th, and 6th Year.

Key features of Advanced Assurance Programme:

‘Advance Assurance Program’ introduces numerous benefits and features for the customer that become applicable after the completion of the standard 3 year warranty (2 year standard warranty + 1 year STAR CARE).

Varying periodic options: Advance Assurance program will be launched with 3 periodic ownership options, namely, 4th Year, 4th & 5th Year and 4th, 5th, and 6th Year.

Flexibility: These extended warranty programmes can be purchased any time before the completion of the 3rd year of ownership. There is also an exit clause available with these programmes where a customer can exit if he wishes to within the standard warranty period.

Attractive Pricing: The ‘Advanced Assurance Programme’ significantly reduces the extended warranty price when compared to the existing programmes. The ‘Advanced Assurance Programme’ for the all New LWB E-Class for instance is Rs. 66,000 which is 18% lesser than the existing extended warranty programmes.

The aggressive pricing is a result of high product confidence and in-depth knowledge of the Indian driving behaviors using big data analysis, and reinforces Mercedes-Benz’s low cost of ownership proposition.

Unlimited mileage: Advanced Assurance Programme features unlimited mileage warranty and sold to non-commercial customers only. These programmes are also transferable to the second and subsequent owners.

Serviceability: Serviceability of the vehicle under this programme is pan-India.

‘Assured Advance Programme’ Online Calculator:

The innovative online calculator introduced with ‘Advanced Assurance Programme’ and available at the Mercedes-Benz India’s official website (www.mercedes-benz.co.in) allows customers to calculate the price based upon the selected Model and Age. It also allows the customer to view the prices for the selected model across all age and segment in the same screen. Additionally, the email functionality of the calculator allows the customer to get a quick estimate of the product as per the selection.

The online calculator will drive immense value to a customer enabling her/him to get price estimation for his selected product of choice, even before contacting the dealership.

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Parichay Malvankar

Parichay Malvankar

Founder, owner and editor-in-chief of www.shifting-gears.com; a born gearhead, nothing apart from a set of wheels gets his pulse racing.