Maruti Suzuki has spent Rs. 89.45 crore in FY 2016-17; 140% more than 2014-15 and 14% more than 2015-16. With this, the brand has created a multiplier effect through the CSR initiatives. The brand has given a major thrust on improving the quality of life of beneficiaries through scalable, replicable and sustainable solutions. In 2017-18, the Company gets a board approval for Rs. 140 cr for CSR activities. Now, Maruti Suzuki will step up its Road Safety initiatives and explore innovative technology in the area of road safety for traffic management and control. Also, the brand adds health care as a focus area under Community Development
Key highlights for 2017-18:
- 2.95 lakh people (34% more than last year) trained in safe driving. Adds 40 new Maruti Driving Training Schools making it 400 across 190 cities.
- Introduced a new technology ARITRA (camera based image processing technology) for driving training at 3 Institute of Driving and Traffic research. This helped commercial drivers improve their driving accuracy and precision.
- Conducted assessment on Road Safety along with NATPAC (National Transportion Planning and Research Centre) in Gurgaon. Basis the findings the Company initiated important interventions to improve the road safety in the city.
- 2,70,000 students covered under road safety awareness program in Gurgaon.
- Released first ever comprehensive pan-India Road Safety Index
Skill Development (Automobile trade):
- Doubled recruitment of ITI students across dealer service network. 2205 students placed v/s 1100 in 2015-16
- Upgrades 25 new ITIs in last three years under Skill development programme
- Increased the beneficiary base to 6400 students per year.
- Started work on India’s first ever Japan-India Institute of Manufacturing in Gujarat
- Adopted 14 new villages in last three years
- Individual household toilets: 100% households covered across 10 villages; constructs 2500 toilets within 2 years
- Sets up 4 Water ATMs, provides safe drinking water to over 7000 households across 4 villages
- Improved learning levels of students in adopted government schools. Pass rate from 74% to 95% in maths, 84% to 95% in Science and 78% to 90% in English in 2016-17. Study conducted by ILFS.