Godrej & DC launch Mobile Experience Centre (MEC-3)

Since 7th May 1897, Godrej has been instrumental in making lives brighter through a series of inventions that have combined pioneering science and engineering with a larger social purpose. Today 600 million Indians use Godrej products. What started with just locks is today one of India’s most trusted and loved brands spanning Animal feeds to Aerospace. In line with the Godrej philosophy of shaping futures through incessant innovations, Godrej Locking Systems and Solutions (Godrej LOCKSS), today launched its advanced Mobile Experience Centre (MEC-3) to highlight how its design-led innovation has been shaping the future of the locking solutions market.

For the first time, MEC-3, which is the third in the series of mobile experience centre launched by Godrej LOCKSS, has taken the style quotient of the locking solutions a notch higher by collaborating with one of the finest design maestro in the country, Mr. Dilip Chabria. DC Design through this MEC-3, offers an unmatched experience of touch and feel to this exciting array of chic looking solutions that is designed for a enthralling experiential for the key influencers of the market such as architects, interior designers and contractors.

DC Design, which is known for its eye for detail and acute design sense infusing life into automobiles, has collaborated with an esteemed corporate group to design a well-equipped experience centre encompassing state-of-the-art pedigree and stylish innovations in the locking systems category. It houses samples of both residential and commercial products including latest line of electronic “smart locks”, upcoming products, as well as, a slew of customized locks manufactured for industry specific applications. This initiative is part of Godrej LOCKSS continued endeavour to infuse the concept of design-led innovation to transform locking solutions which have till now been regarded as a functional product. Consumers today make their purchase decision by not only taking in to account the functional supremacy of the product but also keenly evaluate how the product can be an integrated part of their home decor. Design-led innovation is a concept of blending design excellence and functionality into manufacturing process to offer world-class products both in terms of design and performance excellence. With customer centricity being one of the core pillars of its business, Godrej LOCKSS has been on the forefront of design-led innovation.

The Indian locking solutions market is estimated to be worth Rs. 4,200 crore. Today, almost 80% of the purchase decisions are made by the key rather than the end-customer; and MEC-3 is one such innovative step to reach out to the key influencers of the market and give them an experiential tour of how Godrej locks complement the overall appeal of the home. The MEC -3 was flagged-off by Shyam Motwani, Executive VP & Business Head at Godrej & Boyce Mfg. Co. Ltd and Prasad Prakash Gupte, General Manager, IMC & Trade Marketing, Godrej Locking Solutions and Systems at Godrej Group’s Vikroli Campus. The MEC3 will make a multicity tour across India including metro cities such as Mumbai, Pune, Ahmedabad, Nagpur, Raipur, Bangalore, Hyderabad, Chennai, Kochi, Vizag.

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Parichay Malvankar

Parichay Malvankar

Founder, owner and editor-in-chief of www.shifting-gears.com; a born gearhead, nothing apart from a set of wheels gets his pulse racing.

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